Unless you are specifically after incense or frankincense, then this is a fairly run of the mill souq, also does a good trade in shawls/scarves/turbans.
nice to stroll around and engage in the activities here. worth to buy some frankincense when you are visiting as well.
We visited the souk just before the Luban cyclone in October. It was interesting to see but it comprises a relatively small collection of shops selling mainly frankincense and the same type of products. Part of the souq resembles a building site as a result of hurricane Mekanu in May 2018. If you cross the road and walk past the tailoring shops you will find a small selection of Omani sweet shops which are well worth a visit. If you have visited the medina in Marrakesh this doesn’t really compare and so we left feeling somewhat underwhelmed.
If you want to haggle with price to get it to the same price you can find at the mall then go here and have fun... The vendors have all their prices posted about 30-50% more than the mall prices. The nice thing about the mall is it has AC too and you don't have to worry about haggling because their prices are low already. Trust me you'll save money... Just a helpful tip Enjoy